The All We Wear Group or AWWG, also known as Pepe Jeans recently renewed their outfit contract with the Aston Martin Cognizant F1 team. Hackett London, the parent company of AWWG had an almost 20 year-long partnership with the British automobile giants. With this, the bond would get even stronger, believed that management from both the sides.
Marcella Wartenbergh, the CEO of Hackett London termed the tie-up as “next level“. AWWG to provide the Aston Martin F1 team with high-tech, comfort-focused gilets, easy-wearing polo shirts, and day-to-day wear.
Model showcasing new Aston Martin Cognizant F1 and Hackett London Partnership. (Image courtesy: GQ Magazine)
Wartenbergh seemed ecstatic while announcing their partnership with the Silverstone-based team as she conveyed, “We are delighted to take our cherished partnership with Aston Martin to the next level by supporting its long-awaited return to Formula One.”
Marcella Wartenbergh, the CEO of Hackett London. (Image courtesy: Fashion Network UK)
The former Calvin Klein Chief Merchandising Officer further asserted, “An F1 team represents the best of the best, not only the drivers, but also the engineers, the pit crew – men and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport and we are proud to be a part of that endeavour.”
Aston Martin Cognizant F1 returns in style
Aston Martin made a comeback in Formula One after taking over Racing Point at the end of last season. The team has deployed former Ferrari superstar Sebastian Vettel and former Racing Point driver Lance Stroll for the driver’s duty. Adding on, the team management is expecting a good season to come up from them.
A beauty and a beast. 💚🔥 pic.twitter.com/kxf01RcXlj
— Aston Martin Cognizant F1 Team (@AstonMartinF1) March 14, 2021
The British Formula One team made their comeback in style after the fans absolutely loved the newly launched AMR21 model for 2021. With a strong partnership with Hackett London now, the team will further look forward to attracting that similar attention and grab the limelight.
