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Despite low TV rating, CBS earned $545 million Ad revenue from Super Bowl LV

Super Bowl LV

Due to the global pandemic, the 2021 Super Bowl LV experienced a relatively small crowd than any other year. However, in terms of the Television viewers, the viewership was not high either.

The Super Bowl LV ratings are out, and it had around 96.4 million viewers across the television and streaming services. The number of viewers is down comparing to the last year, which attracted 102 million viewers on FOX TV and other streaming.

This year’s Super Bowl viewership was lower than any Super Bowl events since 2006.

Why is the Super Bowl LV TV rating low?

It is assumed that the star power of Buccaneers quarterback Tom Brady and Chiefs counterpart Patrick Mahomes was not good enough to attract audiences. Besides, there is not enough competition between the teams as Bucs took a 15-point lead before halftime. That lead put the Buccaneers ahead in the race and eventually put Mahomes under pressure. As a result, Mahomes gave the worst performance. The factors could have reduced the viewership, according to The Washington Post.

On the other hand, the unpleasant weather in the Northeast can be another reason to encourage people to stay home instead of joining any Superbowl party. So, the stay home people might have watched other programs.

However, the low TV rating did not reduce the ad revenue.

Super Bowl LV

Photo by Mike Ehrmann/Getty Images

Super Bowl LV Ad revenue 

According to the estimation from the research firm Kantar, CBS has earned US$545 million solely from the ad during the Superbowl LV events, which represent a new record. As per Kantar’s estimation, the price for a 30-second ad was and an average of US$5.6 million.

Moreover, the commercial time is also higher for the Super Bowl LV than other Superbowl events. This year the total number of ad spots was 96, which ran for 57 minutes. Among all the industries, auto companies represented 14% of total spending.

Next comes the streaming services, such as Disney, which has earned most of the attention for its Falcon And The Winter Soldier trailer.

 

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